Digital Marketing is an umbrella term used for all your company’s online marketing efforts. Basically, a wide spectrum of tactics, leveraging digital channels (E-Mail, Search Engines, Social Media and Websites) which connect current and prospective clients.

Today, offline is a viable form of marketing but cannot compete with digital channels of the online world. This is the exact reason companies focus a large portion of their resources on Digital Marketing; to target audiences where they’re already spending most of their time, online.

With our Digital Marketing services, let us turn your business website into a revenue-generating tool by driving targeted traffic from Search Engines and Social Media; which convert into your paid customers. We optimize your website, Increase Business Visibility and help you with Social Media Engagement; including Ongoing Promotions.

EXIGENCY is quickly raising the bar, specializing in Analytics, Email Marketing, PPC, SEO, Social Media and Web/Graphics Design. We’re the Digital Marketing solution your business needs, especially in an age where it’s a necessity for well-rounded solution.

The reality of it is, what kind of visibility are you looking for as a result of the advertising? Once you answer this question, that’s your starting point for your budget.

There are very expensive options (see below) in the Digital Marketing world but with the proper strategy, there’s always a happy medium.

• PPC using Google AdWords are an example of expensive tactics. In order to appear at the top of Google search results for keywords, you’ll need to bid against other companies in your industry.

Results tend to come a bit quicker with paid advertising. This method gives us the data we need to build your marketing strategy by having the analytics and metrics of your target audience. A great rule of thumb is to build your businesses organic (free) content, SEO and social media first. This creates a reputable and established entity in which your consumers can rely and then add paid advertising into the strategy.

The starting point possibilities are endless but ultimately you’ll need to have a game plan. EXIGENCY will develop the strategy and tactics your business needs to start achieving your milestones.

The use of your current Assets (see below) and new, will increase business lead generation and web-traffic dramatically.

• Blog posts
• Brochures
• Branding assets (logos, fonts, etc.)
• E-Books & Whitepapers
• Earned online coverage (PR, social media, and reviews)
• Info-graphics
• Social Media (Facebook, Instagram, Twitter, etc.)
• Website

This is perhaps the most difficult area for companies to analyze, when spending money on Digital Marketing strategies.

The exact concept is to improve and optimize your marketing performance but doing so takes time. Having a richer set of data to understand, greatly impacts marketing campaigns on conversion rates and the journey through marketing and sales funnels.

Our team of marketing strategists closely monitor and analyze all digital and web analytics/metrics. This gives the understanding needed to determine true ROI, activities and to identify how each of your marketing initiatives stack up against one another (social media vs. blogging vs. email marketing).

We can assist you in the modernization of your business image, your online presence, and growth of business sales. Which ever service you decide to go with, the following services are included:

• • CUSTOM CODING
  • GOOGLE ANALYTICS
  • HOSTING
  • MAINTENANCE
  • FOLLOW & SHARE BUTTONS
  • PLUGINS & TEMPLATES
  • OPTIMIZATION
  • WEB/MOBILE RESPONSIVE
  • SECURITY

Each website includes custom CSS3, HTML5 and JavaScript to certify Mobile, PC or Tablet precision towards content; this also ensures website page speed performance is optimal.

Used to track Return of Investment (ROI) on advertising, website clicks, shares and regional data. The necessity of analytics is vital in the creation of posts or advertisements for people, business or economy.

• 99.999% Net Up-time – Our BGP multi-homing and redundant switching network design maximizes uptime and ensures the highest network speeds
• Multi-Layer Defense – Partnered with Corero to defend against DDoS attacks that lead to unplanned server outages. Multi-layer 10Gbps switches that layer through various scripts and APIs to change the routing within the network itself on demand. Keeping your website online is top priority
• Secure Sockets Layer (SSL) Certificate – SSL certificates create a foundation of trust by establishing a secure connection. To ensure visitors their connection is secure, browsers provide visual cues, such as a lock icon or a green bar
• Unlimited Bandwidth – No Upload/Download Restrictions
• Unlimited Resources (CPU/RAM) – No interruptions or slowdowns from any process running on the server
• Unlimited Storage (Redundant Enterprise Solid State Drives) – Solid state drives offer faster read/write speeds, and improved up-time

Having share and follow buttons, targeting tools and content recommendations help you get more likes, shares/followers and keep them coming back. We’re here to help grow your brand, this is one of the many options that we offer in your package.

Every package includes upwards of $850USD worth of templates and $450USD worth of plugins (such as security and database optimizations etc.). We aren’t in the habit of skipping steps or taking your website security lightly. You choose the best and with that, we offer the best.

If the other amazing features somehow fails to impress… With each of our websites, our clients receive the highest scores possible in both Pingdom and GTmetrix. Results may vary due to our optimization for HTTP/2+SPDY future-proofing of your website.

These website benchmarks give insight on how well your website loads and provides the actionable recommendations on how to optimize it. We don’t just build and stop, we keep your website optimized to its fullest potential.

• Bear in mind, the larger more complex websites will have a lower performance grades due to larger scripts, plugins which creates deeper analytic charts
• HTTP/2 is capable of loading multiple smaller files simultaneously rather than larger, combined files such as HTTP is accustomed to. Website loading and page speed register with incredibly fast speeds but using today’s website speed tests… You will have a lower score. This is due to speed tests optimized to show HTTP scores rather than HTTP/2.
• EXIGENCY creates websites fast! This is important to your client as the longer it takes your site to load, you may lose their attention.

Your website is built with a mobile/responsive framework before anything. Platforms such as Android, iOS and Tablet Operating Systems are tested for any conflicts when using the latest web browsers (such as Firefox, Google, IE and Safari).

Responsive Web Design is about using HTML5 and CSS3 to resize, hide, shrink, enlarge, or move the content to make it look good on any screen.

Mobile-based web visits account for 46.53% of traffic while tablet-based traffic would account for 4.73% of web traffic. In other words, internet usage is on the verge of being dominated by smartphones. Ensuring your business is capable of obtaining new and returning viewers while they are on the go is the goal.

Before we even start, we ensure that your website is secured from as many vulnerabilities as possible.

• Brute Force Attacks – Your website is configured with Network vs Local Brute Force Protection. Login limits are set low and permanently IP bans Force attempts. Network protection will report IP addresses of banned users to a world-wide blacklist
• Cross-Site Scripting (XSS) – Disabling Request Methods filter hits with the trace, delete and trace request methods. This prevents these HTTP protocol methods from accessing your site
• File Inclusion Exploits – Access to critical php files are removed and attempts automatically IP ban users
• Malware – Daily Malware/Virus scans are completed
• SQL Injections – Suspicious Query Strings, Non-English Characters, Long URLs  are disallowed and attempts automatically IP ban users
• reCAPTCHA3 – Protects your website from spam and abuse by confirming posts/logins are human and not robots
• Strong Passwords – Your website is configured with a password containing 64-128 alpha-numeric/special characters
• Two-Factor Authentication – Greatly increases the strength of a user account by requiring a secondary code in addition to a username and password when logging in

Branding lets your customers know what you stand for and tells them what they can expect from your products/services. Creativity will set you apart from direct competitors, it’s time to up your game.

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.

Online Public Relations (PR) is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. These interactions help communicate with potential or current clientele and helps facilitate relationships or influence clientele via comments about your business, products and services.

Search Engine Optimization is the process of optimizing your website to ‘rank’ higher in search engine results pages and increasing the online visibility of a website or a web page in a web search engine’s unpaid results like Google, Yahoo, Bing, etc

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

We’ve decided to step further into the realm of customized websites and graphics. This includes company branding, professional photography and video editing/rendering.